Baby Boomers are adventurers, wealthy and focused on health and lifestyle.

The Baby Boomers optimise every trait of humanity represented in one generation.  They value the system, philosophy, lifestyle, political stance, religious affiliation, sexual orientation, social attitude, success level, economic status, legal status, occupation, educational level, and so on.  Every human aspect that you can identify can be found in this cohort.

Of all generations throughout the world, the Baby Boomers are the largest and possess the most significant wealth of all Generations.   Baby Boomers care about health, wealth and life quality.   They are highly motivated and focused individuals and have been exposed to vast periods of transition and turbulence throughout their lives.

Baby Boomers are open-minded and welcome new experiences.  For example, the Baby Boomer generation was the first to embrace plastic surgery, and they continue to welcome new aesthetic and cosmetic techniques that are current.  

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Baby Boomer Marketing Facts

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Annual Spend: $548.1 billion
Social media channel of choice: Facebook
Most responsive to Traditional Advertising
The device of choice: NA – Prefer in-person interaction

Key Characteristics:

Holds customer service above all other factors

Most likely to abandon purchase based on customer service interaction

Unlikely to test new products/maintains brand loyalty

Unlikely to use friend or family referrals in decision making

The highest percentage to prefer in-store shopping

Prefers to purchase local rather than online

Will use social media as an entry point into brand or product research

Prefers loyalty programs, but they must be straightforward

Prefers simplicity and easy-to-understand content