Generation Ax Expectations | Aesthetics Embassy

Boomers to Zoomers Generations

Every Generation has Different Expectations.

As an Aesthetics Company or Clinic, it is essential to understand the nuances of each Generation as they make up our workforce and are your customers.

Each has different expectations; your Marketing focus must be tailored to be able to connect with them via various social media and communications mediums.

Likewise, each Generation's expectations from their Clinicians are different. Therefore, to gain loyalty, you need to understand the psychology of each Generation.

We have provided an overview of each Generation below, providing a snapshot of their Age demographics, spending demographics, how they engage with their Clinician AND how you can influence their buying decisions.

Generatons in Detail

Baby Boomers

Initially, they were the generation focused more on plastic surgery, yet they are embracing Aesthetic enhancements. They are loyal consumers of brand and service and value high quality.

Birth Years

1946 -1965

Learn more....

Generation X

Gen X stereotypes are that they are big spenders and possess purchasing power, mainly when investing in themselves or luxury purchases. In addition, they are tech-savvy, in the prime of their working lives, and highly invested in their jobs.