Gen Z- interesting facts about the "Centennials" Generation

Generation Z (Centennials) is the new cohort of young, digitally-native, hypercognitive folks. The coming of age Generation Z years falls on the new millennium. They are fully used to living in the digital world dominated by social networks, mobile apps and other tech gizmos. And such a high degree of connectivity significantly impacts their habits, preferences and worldview.

Centennials are highly connected. This should come as no surprise considering that they grew up during the tech boom (the late 00s to 10s). So the world web quickly became their main “playground”. 
 
This tendency to spend most of their time in the digital space has given Gen Z the ability to rapidly collect and cross-reference information from many sources. Also, they are highly comfortable with integrating online and offline experiences.
 
 Centennials are Driven By Brand Values (and The Hype Around Them) 

First, there’s the Generation Me cohort — instant gratification seekers, social-media-obsessed fashionistas and escapists. This cohort of Centennials is the ideal buyer persona for retail companies. They are quick to purchase from hyped brands, queue for hours during a new product launch and become vocal brand ambassadors on social media as long as the brand maintains a trending place in the Gen Z culture. 
 
The problem for brands, however, is that after a few social media posts, Gen Me members will quickly drop the hyped market on the resale market to fund their newest obsession.
 
The second cohort is Gen We — more socially conscious, expressive and compassionate peeps that don’t buy into the hype. They are far more concerned about ethical production, sustainability, and transparency. When researching a product, they look far beyond its quality and supporting advertising campaigns.
 
Gen Z already holds $143 billion of buying power. So it is time to take notice, practice more integrity, and invest in quality and sustainability. 
 
This group generally favours brands with transparent, approachable and honest personalities since they tend to quickly form connections with their favourite companies on personal and emotional levels. 

Quick Facts

Social media channels of choice: TikTok, Snapchat, YouTube
Most responsive to Video, influencers
The device of choice: Smartphones

Have never known life without the internet

Distrusting of branding and advertising

Prefers testimonials/influencer content

Likes to see real people in real situations

Dislikes ads that make life look perfect

Prefers brands that contribute to social and economic causes

Most likely to pre-shop on smartphones

Does not like Facebook or Twitter